vamos Family Travel
From every terminal to every dream destination
"The vamos catalogue is like a treasure chest," says the company founder, alluding to the more than 150 wonderfully individual guesthouses in which families experience very special holidays. wysiwyg* immediately realised that this task cannot be met with the usual automation and standardisation mechanisms, that the treasure chest cannot be pressed into an "out-of-the-box" solution. Instead, a way was found to professionalise the company's web-based processes and at the same time make the treasure sparkle.
In two workshops realistic possibilities were shown in advance how the online sector can best support the company and together the strategic and communicative basic direction was developed. The brand presentation is central and key: The emotional promise of unique holidays and loving care can be really felt through the pictorial storytelling, the correct content prioritisation and curation and last but not least, their consolidation.