Miltenyi Biotec Website & Shop

Miltenyi Biotec is one of the largest German and globally most important biotechnology companies. Founded in 1989, the company develops products and services in the field of cell separation and analysis. These are used in research and clinical cell therapy. Wysiwyg* is realising, in close cooperation with the customer and other project partners, the new corporate and e-commerce website.

A dynamically growing product portfolio, 16,000 articles in 28 country versions, customer-specific prices and numerous product-related documents (data sheets, manuals, certificates), special content and legal requirements in the scientific environment, various data sources, interfaces, system partners... Exceptional circumstances require extraordinary measures - a software hybrid from Neos CMS (frontend & editing), Intellishop API (products, prices, PIM), and Microsoft Azure Cloud (customer data).

In the interdisciplinary Scrum team, the complex requirements were determined, broken down into user-centered stories and corresponding solutions iteratively implemented and optimised.

A distinguishing feature of Miltenyi Biotec is the expressive colouring of the instruments. This not only enriches every laboratory, but is also reflected in the design of the website. The detailed facet search gives the user quick access to thousands of products, documents and service topics. The modular structure of page types and content elements allows editors a flexible combination of dynamic and editorial content.

Through extensive planning and integration of SEO relevant measures, the search engine placement has improved significantly. Redundant systems and sophisticated sensors ensure long-term operational reliability. The continuous detailed measurement and evaluation helps to constantly improve the site according to customer needs.

Miltenyi Biotec now has a new home on the net – miltenyibiotec.com.