Über wysiwyg

wysiwyg is an agency for digital product & brand design. Since 1994 we support big brands and exceptional clients on their way into the future. Experts from different disciplines who like and understand each other work together to develop digital products that inspire our clients. And it is true: We have little talent for resting on our laurels, meaning that we constantly question our methods, assumptions and outcomes. We are convinced that good spirits do not harm when it comes to creating successful products and extraordinary experiences. Since 2021 we are part of mindcurv group.

wysiwyg?

„what you see is what you get“ is the long version of our company name. But we didn't invent it, and in and around wikipedia there are some stories about where it might have come from. The most obvious explanation is: from Xerox PARC, where desktop publishing was born. The principle "to see (on the screen) what you get (from the printer)" was the hype around 1980.
 

But Xerox didn't invent the phrase itself, and it as a whole came from a US television show or from the advertising banners (made of fabric, not pixels) on the tents where the first film screenings took place. At fairs at the end of the 19th century in England. Or from a Dolly Parton song. So, from the last millennium then.

Clients

3M Deutschland, Arvato, Athlon Car Lease, Aufbruch, BEGA, BikeRepair, Bio Planete, BRABUS, Bundesanzeiger Verlag, Cab Beer, Canyon Bicycles, Cap Gemini, CGI Group, Citizenoffice, Clear/Herold Hilft, Corilon, D’art Design Group, Danone Waters, DCIX, Dehn, Demeter Felderzeugnisse, Der Spiegel, Deutsche Telekom, Deutsche Welle, Die Produktion, DNA Involvement Marketing, Droege Group, E.ON AG, Elektror Air Systems, Ergon Bike Ergonomics, Erik Zabel, ESPRIT, Essence, everve, expert automotive, FAW, Felten Personalservice, Fleet Factory, Good Energies, Harsco, HealthAdvisory, Heartbreaker, Heinz, Henkel, Hering Schuppener, Huennebeck, IHZ, Initiativkreis Ruhrgebiet, Interamt, Inwerk, Irina Kalentieva, Jango Bikes, Jazzunique, Karstadt, Katusha, KaVo, Krombacher, Kumpan Electric, KW43, Lufthansa Cargo, Lufthansa HR, Media Broadcast, Microsoft, Miltenyi Biotech, Mind Marks, Multipower, Nanna van Blaaderen, New Media NRW, Now Company, Nuvinci Cycling, Oase Living Water, Office Kitchen Casawell, Open Grid Europe, Pay-At-Match, phorm, punQtum, RieseSchubert, RKG, Römerturm, Roto Frank, RP Online, RTI Sports, RWE AG, Sander Gourmet, Schoepfung, Schwarzkopf got2b, Schweppes, Shirts on the Fly, Siemens Electrogeräte, smart beach tour, SNI, Sony Europe, Sport Spezial, Strenesse, T-Com, T-Online, T-Systems, TDK Europe, TeamworkCity Ruhrgebiet, TGI, Thyssenkrupp AG, Thyssenkrupp Schulte, Thyssenkrupp Services, Tino Pohlmann Fotografie, Topeak, Toshiba, Total, Total Recall, Traube Tonbach, Triumph International AG, Universität Duisburg/Essen, vamos, Vattenfall, vitrapoint, Vivento AG, Vodafone, volvic, WACOM