wmncycling.com – Canyon//Sram Teamsite
Keeping pace with the fastest women in the world

Around the new microsite of the bike team CANYON//SRAM there are numerous possibilities to turn fans into true followers. The professional team of international top female riders will be starting the third season of the Women UCI World Tour with confidence. Not only the stylish Rapha jerseys were given a facelift, but also the website.

Following the vision #takethelead, every user is invited to follow these exceptional athletes on their way to the top of the world. In this sense, the project is fully aligned to the comprehensive content strategy. Therefore, the well-known blogging software Wordpress was chosen as the technical basis, but individualised with a high-quality, CI-conforming design.

Der Renkalender für das WMNcycling-Team

The comprehensive news, the event calendar specially developed by wysiwyg* and the social media feeds of the team and all riders form the building blocks of the content strategy involved. An initial image pool created by top photographer Tino Pohlmann ensures high visual quality even for the smallest updates. All building blocks are interlocked to the maximum and renew the offer to the user at every contact point: Follow the team or follow your favourite riders, let us report to you on the net or experience us live in the race - you shape your view of this success story: #takethelead

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