The reframing of the successful family enterprise now has reached it’s web presence: the clean and precise look sets the stage for bold imagery and videos and lets clients and partners explore the complete parts catalogue – roughly doubling the Mercedes-Benz product taxonomy – down to valve caps with the prestigious ”B“ logo. Or you just skip that and head directly to the Supercars or Classic Cars section where all the parts have already been assembled perfectly.

The modular concept of Neos — with a taylor-made PIM-package, the proven wysiwyg* check-out process and dealer locator — ensures a relaxed cruising experience. And it’s a Neos-only design: a powerful database, no external dependencies, everything in one place. wysiwyg* has matched the sophisticated built-in caching technology of Neos with a content delivery network, so the whole frontend will perform as nice on a smartphone in Abu Dhabi as on a desktop machine in Bottrop.

This shapes a digital brand experience that is true to the core values of BRABUS: performance, power, skills.