The starting point is the customer website. The heart of the OASE product world is the good old, hundreds of pages long print catalog of the market leader. How do you sort, bundle, revise and design this information in such a way that users are not only well informed, but also inspired?

The basis for the catalog (and for almost all other OASE publications) is a Product Information Management (PIM) with a strictly centralized data pool. Complete with all product images and text in all required languages. That needs to go on the website. And a lot more that is also in the PIM, but preferably shouldn’t. Needless to say, beyond that the website has to deliver on everything else: Information, inspiration, multilingualism, technical finesse.

The tool of choice: NEOS. Adapted down to the smallest detail and tailored to the special requirements. Entry pages, lifestyle section and advice pages are implemented editorially and designed completely individually with specially designed and programmed components. As soon as one dives deeper into the extensive product world, the information retrieved from the PIM - texts, images, key facts - are presented in a structured and visually advanced manner throughout the sub-pages. Relevant information about the products is always up to date and still only needs to be maintained in one place.

And for all those who want to put inspiration and know-how into practice immediately, there is a sophisticated international dealer finder that also filters by product range. Speaking of international: Despite all its complexity, the system is set up in such a way that it can be quickly expanded for other languages. That's what we said: a website that can do everything.